SEVER ARTISAN
Norilsk, Arctic Siberia, Russia
Above: images from the research phase of the project
2020 - 2022
Conceptualized and launched in partnership with the Agency for Development of Norilsk, SEVER ARTISAN connected indigenous culture, local craftsmen and emerging talent.
The project provided a platform for the region’s makers to design, develop and sell authentic products to local customers and tourists via social media channels and curated pop-up events.
PROJECT BRIEF:
CONNECT local creatives and foster collaboration
PRESERVE indigenous culture and special techniques, such as applique, beading, bone and horn cutting, leatherwork, patchwork
ELEVATE the level of concept development and execution of artisanal products
CREATE accessible sustainability-oriented lines of products without compromising quality & design
